Western cars, Chinese parts

NBHX Rolem SRL (Codlea, Brașov) is owned by the sole shareholder NBHX Automotive System GmbH Germany (represented, at least since 2018 until the present, by its manager, Fuqing Lin). NBHX Automotive System GmbH Germany is fully owned by Ningbo Huaxiang Electronic Co., Ltd. Shanghai. According to the website of the Chinese company, “As an international group corporation incorporated in 1988 and became a public listed company on the Shenzhen Stock Exchange in 2005, we specialize in designing, developing, producing, selling and after selling services of medium and high-end passenger car parts. With the global headquarters located in China, we have several branches in North America, Europe and South Asia, and more than 60 manufacturing sites and 3 regional R&D centres around the world, as well as over 15,000 employees worldwide. As one of the world’s top 500 auto part companies, we provide vehicle interiors and exteriors, metal parts, automotive electronics and other related products and services for many world-famous auto brands. Our major clients include: Volkswagen, BMW, Ford, GM, Jaguar Land Rover, Mercedes-Benz, Toyota, Volvo, SAIC Motor, FAW Car, Dongfeng Nissan and so on.”

NBHX employees in Brasov are reminded constantly that they work for a Chinese company (see the Chinese flag on the left side of the picture). Source: Facebook/NBHX Rolem

The managing director of the Romanian company, Tobias Engel, told in 2019 to an economic publication that “Year 2018 brought the company a new client and a new project, namely Jaguar Land Rover, for which NBHX ROLEM SRL is currently manufacturing the L405 range. Through this project’s intermediary, the company aims to win the position of trustworthy supplier for the manufacture of decorative dashboard ornaments for the luxury vehicles of the Jaguar Land Rover corporation. Year 2018 was a good year for NBHX Rolem, being the year in which it launched its series production for classes A and B of the vehicle manufacturer Mercedes, in the most recently inaugurated factory, the one in Ghimbav.”

Engel also showed that in 2019, the company also gained an IATF 16949 certification, which “for a company, firstly means a boost in credibility and image – if a client is looking for a supplier, the IATF 16949 certificate is the first requirement for its appointment”.

NBHX Rolem SRL owns three different manufacturing spaces: Codlea, Cristian and Ghimbav.

In fiscal year 2018, the company earned revenues of over 375 million lei (over 83 million euros) but had a loss of 26,5 million lei (6 million euros) with 841 employees.


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