Lenovo – big brand, not so much profit

Lenovo Bulgaria is the leader on the smartphones market in Bulgaria. The company is also the most preferred brand among users in Bulgaria as far as laptops, computers, and tablets are concerned.

Lenovo International Bulgaria is owned by Lenovo International Cooperative Yu. A., The Netherlands. So far, the company has invested around EUR 40 million in Bulgaria.

Lenovo is a global leader in information technology. It is known mainly for its laptops, desktops, tablets, smartphones, and servers. The products offered are in different price segments.

MOST Computers is the official importer of Lenovo products for Bulgaria.

Lenovo was founded in 1984 by Liu Chuangji. There are two corporate headquarters – in Beijing, China, and Morrisville, USA. Lenovo holds over 20% of the global PC market.

In 2005, the company acquired IBM’s PC and Notebook division, and 9 years later Lenovo also outsourced IBM’s operations with Intel-based servers.

The company entered the smartphone market in 2012 and since 2014 is the largest smartphone provider in China. In January 2014, Lenovo bought Motorola from Google.

According to the latest financial statement (2017) of Lenovo Bulgaria, the company reported a profit of BGN 202,000 (about EUR 100,000).

A picture taken in the Bulgarian village of Lenovo. No connection to the IT giant. Source: maps.google.com

In September 2015, Polycomp signed a contract for the distribution of Lenovo server and storage solutions. “Successful collaboration with Lenovo dates back to 2011. Mutual trust, sustainable development, and continuous improvement of services offered are leading the way for both companies. This is a good basis for expanding our partnership, “said Nadezhda Genova, Director of Polycomp.

“Since acquiring the business with IBM x86 servers, Lenovo is constantly expanding its market share and dynamically rising to the forefront on a global scale. The partnership with Polycomp is yet another proof that Lenovo’s enterprise products are by no means the preferred business solution. Reliability, high performance, and guaranteed security are the most valuable parameters of our products”, shares Ivan Bozev, Lenovo General Manager for Southeast Europe.

Polycomp is the largest IT distributor in Bulgaria with traditions and experience in offering and establishing several leading IT brands. By adding Lenovo’s enterprise products to its portfolio, the company is expanding its customers’ capabilities to build complex business solutions.


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